Physical and online trade shows
A physical tradeshow is an exhibition for companies in a specific industry to showcase and demonstrate their latest offerings to their target audience. Large trade shows may also incorporate some of the learning opportunities of a conference, including speakers, group activities, and beyond.
Many of the educational elements at a trade show are likely to be hosted by sponsors who are already vending at the exhibition or serve the industry in focus. In most cases, you can think of them as educational infomercials.
Today, virtual events and meetings are becoming extremely popular and have become an integral part of every business worldwide. Organisations that never imagined organising virtual events and meetings are transforming their live physical events into a virtual environment. With the impact of the COVID-19 global pandemic, events planned up for the rest of 2020 have come to a stop. Restrictions were imposed on public gatherings and travelling to prevent the nation from the wrath of coronavirus. Large and small-scale organisations & businesses were waffling during these uncertain times waiting for the next verdict by the government. Here, virtual events came as an aid and prevented many businesses from dipping down. Leveraging virtual event technology is the only option left with organisers to move ahead in these unforeseen challenging times